5G for what you actually use 5G for - ice

When Ice wanted to launch a campaign about expanding their 5G network, we did it with true challenger spirit! We took Telia and Telenor’s examples and imagined what the world would look like if remote surgery was relevant to everyone. Then took it down to a much more relatable, everyday level. Ice builds 5G for what you actually use 5G for.

Norway’s largest mobile operator pulled their future-focused campaign 
the day after this one aired on TV.